EVERYBODY HAS A CREATIVE POTENTIAL AND FROM THE MOMENT YOU CAN EXPRESS IT YOU CAN START CHANGING THE WORLD.
I'm Betty Newman, TREND FORECASTER and EXPERIENTIAL MARKETER.
My creative alchemy is to identify topics that matter in our world but have yet to surface in the mainstream and to translate them into transformative business opportunities for change.
In my work, I consult with companies and individuals about trends that can inform decision making and change paradigms. Intuition plus a profound understanding of the business world has helped me serve industry leaders, brands and companies of all sizes.
I thrive on complexity and take on hot topics:
- Boomers and their desire for recognition and reinvention
- Companies that do more by doing good
- Ordinary products that create extraordinary change
As a trend forecaster, I work with brands to change perceptions, paradigms and maybe even the world. At BENEW, our playing field is everything from augmented and virtual reality to powerful partnerships that ignite brand values into action and build communities for unity.
As an experiential marketer, renowned brands including Estee Lauder, Target's, Swarovski, Conde Nast and Absolut Vodka utilize my vast experience to capture their essence, create an experience, tell a captivating story and most importantly create a viral buzz. Recently, BENEW created a platform for Chobani to extend its product line demonstrating it's place in the new shared economy. For Vaseline, we utilized video to unveil how one product can help millions effected by poverty.
As a CEO, Marketing Executive or Entrepreneur carving a new pathway to maximize share in a highly competitive marketplace, this is your opportunity to come explore the zeitgeist with BENEW. We are predicting everything might just change!