THE TREND IS GOING IN THE RIGHT DIRECTION

 

 

CONSULT WITH BENEW

|  EXPLORE YOUR CORE  |  EXPAND YOUR BRAND  |   COMMUNITY FOR UNITY  | 

Led by Trend Forecaster Betty Newman, BENEW will guide you in achieving your marketing goals by using fresh ideas for change to expand your brand strategy. These trends will give you greater connection to consumers, employees, and all who participate in your business.


 

PROCESS

Screen Shot 2017-05-18 at 11.32.50 AM.png

EXPLORE YOUR CORE

The discovery phase is the most important work we will do together. We will help you to identify your authentic core and design strategic programs that ignite these values into action. We will do this by listening very closely to everything you have to say. We are active listeners.

Screen Shot 2017-05-18 at 11.32.45 AM.png

EXPAND YOUR BRAND

We will articulate your vision and conceptualize a strategic program that achieves your marketing goals from awareness to loyalty and connects the physical and digital worlds for lasting impact. We set our sights on the big goals that move your audience into action.

Screen Shot 2017-05-30 at 11.39.39 AM.png

COMMUNITY FOR UNITY

To reach your aspirations you will need the right activities and partners. Our 25 years of trend spotting and forecasting, promotional marketing and philanthropic experience enables us to connect the dots, strategize unique experiences and facilitate relationships.  


 

IMPLEMENTATION

TRENDS FOR TRANSFORMATION

CHANGE MEDIA

POWERFUL PARTNERSHIPS


 

THE COMPANY WE KEEP

Untitled-1.jpg
 

Fashion & Beauty

Avon

Beauty.com

Calvin Klein

Clairol

Clinique

Coty

CVS

Dove

Elizabeth Arden

Escada

Estee Lauder

Macy's

Garnier Nutrisse

Home Goods

Kohl's

Lacoste

Loreal USA

Levi-Strauss & Co

Little Mismatched

Mary Kay Cosmetics

Movado Group

Nautica

The Neiman Marcus Group

Olay

Proctor and Gamble

Ralph Lauren

Revlon

Saks Fifth Avenue

Shisheido

St. Ives

The Art of Shaving

Tiffany & Co.

Victoria's Secret

Vera Wang

Unilever

Media & Entertainment

Advertising Age

Allure

Architectural Digest

Bon Appetit

Channel Thirteen-Public

Conde Nast 

Cosmopolitan

Country Living

Disney

Ebay

Glamour

GQ

Harper's Bazaar

Money

More

Netflix

New York Magazine

People

Redbook

Seventeen

The Hearst Corporation

The New York Times Magazine

The New Yorker

The Wall Street Journal

Traditional Home

W Magazine

WNET Radio

Museums

American Folk Art Museum

Mass MoCA

Metropolitan Museum of Art

Museum of Science and Industry

St. Louis Museum of Art

Spirits, Beverages, & Foods

Absolut Spirits

Dole

Cliff Bars

Chobani

Godiva Chocolatier

Hershey's

Kraft Foods

Pernod Ricard USA - Seagram's

Robert Mondavi Wines

Woodbridge Winery

Patron Spirits

Pure Leaf Tea

Lavazza

Technology & Finance

Alliance Capital Management

Audible, Inc.

CitiBank

East Rock Capital

Kargo

LeapFrog

Microsoft